The Average Internet Marketer Is What?

This whole project started out with wanting to survey subscribers, readers and members. As an Internet marketer, blogger and membership site owner, my job – and that of my friend Soren Jordansen, is to provide the content, training and tools that our members and subscribers need, and recommend the good products that will help them further their Internet marketing career. Soren thought it would be a good idea to ask members and find out what stage they were at, what they were missing – and more importantly what we would need to do to help them. The results were quite interesting and a real eye opener. So much so that it inspired Soren to offer this eBook. An eBook with a step-by-step system that is very much designed to help the “average survey taker” get into some of the more, shall we say, interesting brackets I’ve included some of the survey questions, results and comments here – and there are a few reasons for that:

• It is an interesting read and you can learn something about the marketplace we operate in, by seeing the numbers and contemplating on the comments.
• The survey was originally done on a 25,000 member list and got a 10% response rate. That means that it is statistically valid.  Chances are that the average would also apply to any list you have within the Internet marketing niche. In other words you can use the results and knowledge in your own marketing.
• As I said, the survey and results were the foundation for the free eBook you are about access. Going through the survey first will give you a better understanding of the system we are about to reveal to you.

So let us jump right into the survey …

Question 1:

How long have you been involved with Internet marketing?

• 6 Months or Less = 22.30%
• 6 Months to 1 Year = 22.30%
• 1 to 2 Years = 22.30%
• 2 to 5 Years = 21.19%
• 5 Years or More = 12.27%

No real surprise here, the numbers are pretty evenly spread out, and we have seen similar results before. If anything, it shows us that Internet marketing is still in its infancy and thousands of new people are joining the ranks each day.  I have heard a lot people say that marketing to the “Internet marketing niche” is hard, the market is saturated, and so on. We completely disagree. I think this is the easiest niche to master, especially if you are relatively new to the game.

Question 2:

Are you working full-time online?

• Yes, I’m full-time and I make a “full time income” = 7.43%
• I’m full-time online, but I don’t make a “full-time income” = 34.57%
• No, I have a job so I’m part-time online = 57.99%

Not surprising either, when you consider the stats above – after all you don’t just waltz in an create a full-time income overnight, no matter what business you get involved in – Internet or otherwise. It did however surprise us to see the high number of full-time marketers not making a full-time income. I have thought about this, and my guess is that the number includes a lot of “stay at home” moms and dads. They may not desperately need to create another full-time income for the household, but they would like to.

Question 3:

What is your income goal – why are you in Internet marketing?

• To make a bit of extra cash to help make ends meet = 10.78%
• Want to create an extra stream of income (but keep my job) = 7.43%
• Want to create an income that will let me quit my job = 54.28%
• Want to be filthy rich = 27.51%

This did surprise us …  a lot! We thought (and have been told) that most people who get involved in Internet marketing are just interested in making a bit of extra cash, thus falling into one of the first two categories. As it turns out the vast majority wants to quit their JOB, go full-time online and be filthy rich (yeah, I know we all want that). So, that’s what people want …  but what are they actually making?

Question 4:

What is your monthly income from Internet marketing?

• Zero, zilch, nada, nothing = 50.19%
• Less than $500 = 38.66%
• $1,001 – $2,500 = 2.60%
• $2,501 – $5,000 = 0.37%
• $5,001 – $10,000 = 0.37%
• Over $10,000 = 1.49%

Can’t say that the numbers surprise us, but they sure do scare me. Over 50% are not making a single cent. The number is way too high to fend off with a “it’s all the newcomers” comment, so there must be something else at play. And this is interesting …  if you correlate the numbers with the “full-time” question, you will see that quite a few people consider $500-$1000 a month a full-time income. Guess it could be depending on where you live and what your ambition is. It definetely would not be considered a full-time income here in Canada or the US. That was a bit about what people are earning and what they would like to earn.

Now lets look at the rest of the questions and some of the probable causes …

Click here to download your copy, no charge, of the “Internet Marketing Success Formula”